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Marketing: How to get more leads and rank higher

Learn how to boost your ranking in search results to gain more customers.

Updated over 3 weeks ago

If you want to receive more leads and appear higher in search results, your account setup and ongoing activity matter. Rankings are designed to surface professionals who are active, responsive, and ready to do business.

Ranking Checklist and Importance

Action

Ranking Importance

Enable targeting and set a weekly budget

High

Respond to and purchase leads consistently

High

Take bookings through the platform

High

Process payments through the platform

High

Keep a valid credit card on file

High

Get reviews from past customers

Medium

Maintain a fast response time

Medium

Expand your travel radius and area

Medium

Set job preferences for every service

Low

Complete your business profile

Low

The highest-impact actions directly affect whether you receive leads and where you appear in search results. Each of these signals helps increase your visibility and lead volume.


Complete Your Profile

Your profile is the foundation of your visibility. Incomplete profiles are far less likely to rank well or receive consistent leads.

Make sure you’ve filled out:

  • Business name and description

  • Services you offer

  • Service areas and travel distance

  • Photos, logos, or examples of your work (if applicable)

A complete profile builds trust with customers and tells our system you’re ready to take on work.


Run Your Business on the Platform (Top Ranking factor)

Running your business through the platform is the single strongest ranking factor.

Professionals who take bookings, process payments, and manage jobs directly on the platform are prioritized at the very top of search results and receive the highest volume of leads.

Top-ranking professionals consistently:

Using the platform end-to-end shows that customers trust your business and that leads are being converted into real, completed work. It also signals a long-term commitment to the marketplace.

Professionals who operate this way are treated as true partners and are rewarded with greater visibility, more consistent lead flow, and top placement in search results.


Set Your Job Preferences and Travel Areas

Your job preferences and travel preferences determine when and where you appear in search results. By increasing how far you're willing to travel, you will increase the chances of getting more jobs.

Double-check that:

  • Your job types are selected correctly

  • Your travel radius reflects where you actually work

  • You haven’t unintentionally limited your availability

If your preferences are too narrow or outdated, you may appear in fewer searches.


Enable Targeting for Every Service (Top Ranking factor)

Each service you offer has its own targeting setting where you set a weekly budget and auto-pay for leads only if it matches your exact preferences.

Targeting gives you a boost in search results and ensures you get seen by more of the right customers.

When targeting is turned ON, your rank at the very top and get the most leads.

To maximize leads:

  • Turn targeting on for every service you actively offer

  • Review new services to ensure targeting is enabled

  • Disable only services you truly don’t want jobs for

  • Increase your budget. By increasing your budget, you'll be matched with more jobs and appear higher in search results.

If targeting is turned off, you'll rank at the bottom and get less leads.


Keep a Valid Credit Card on File

A valid payment method is required to receive and accept leads.

This helps ensure:

  • Leads can be delivered instantly

  • You don’t miss opportunities due to payment issues

  • Your account remains in good standing

Expired or failed payment methods can reduce lead flow and visibility.


Respond to and Purchase Leads Consistently

Your activity level affects your ranking.

When you regularly respond to and purchase leads, it shows that you’re interested in new jobs. Frequently ignoring or declining leads may signal that you’re unavailable or not actively seeking work.

Only stay active for services you truly want—but when leads come in, respond consistently.


Get Reviews From Past Customers

Reviews build trust with potential customers and strongly influence ranking and conversion.

Professionals with more high-quality reviews are more likely to:

  • Rank higher in search results

  • Win customer trust faster

  • Convert leads into booked jobs

After completing a job, encourage customers to leave a review. Consistently earning positive reviews signals reliability and quality.


Maintain a Fast Response Time

Response time matters. Customers are more likely to book professionals who reply quickly.

A fast response time:

  • Improves your ranking

  • Increases your chance of winning the job

  • Shows customers you’re reliable and professional

Enable notifications and respond as soon as possible to new leads and messages, even if it’s just to acknowledge the request.


Become a featured pro

To make it easier for customers to find and hire the best pro for the job, we may highlight featured pros at the top of the search results. Getting featured maximizes your visibility and increases your chance of getting hired.

To be eligible, you must:

  • Have at least a 4-star rating.

  • Have at least three reviews.

  • Respond to new customers in four hours or less.

Remember, your rank in search results is just one factor in your success on the platform. It may take time to climb, but it naturally improves when you offer consistently excellent service.


Earn profile labels to boost your ranking

Want your profile to stand out? Pros who respond quickly, earn great reviews, get contacted often, or offer strong pricing may see labels like these added to their profile:

  • Top Pro

  • In High Demand

  • Responds Quickly

  • Great Value

  • Offers online services


Final Tip: Think Like a Customer

Our marketplace prioritizes professionals who are:

  • Responsive

  • Active

  • Easy to book and pay

The more your business reflects that experience, the more leads you’ll receive—and the higher you’ll rank in search results.


Are you getting too many leads?

To get less leads:

  • Reduce your travel radius and area. Decrease how far you travel to limit your pool of potential customers.

  • Narrow down your job preferences. This will allow you to focus on the jobs you do best.

  • Block off time on schedule and availability. You’ll receive fewer requests because you’re now only available at certain times.

  • Decrease your budget. We'll never charge you more than the number you set, and once you hit your budget, we’ll stop sending you leads.

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