Targeting preferences allow you to "target" specific details about a job or customer, giving you control over which customers contact you. This helps you get more of the leads you want and less of those you don’t want.
Targeting preferences include travel, service area, and job preferences. When a customer’s job matches all your preferences, it’s a big deal! It means they are an ideal customer. Don’t miss out on perfect customers because you didn’t have your preferences set up.
Turn on Targeting
Targeting gives you a boost in search results and ensures you get seen by more of the right customers.
To start targeting the right customers:
Log into your account.
Click Marketing in the left navigation panel and select Services.
Click View on the service you want to edit, or click the Targeting On/Off icon next to that service.
Click on a Targeting setting to edit your job, travel, or budget preferences.
After making changes, click Done.
Pause Targeting
To pause Targeting on a service:
Log into your account.
Under Marketing in the left navigation panel, click Services.
Click View on the service you want to edit, or click the Targeting On/Off icon.
Click Pause.
Click Done.
When you pay with Targeting turned on
Targeting is turned on for a service once you've completed all targeting preferences for a service, set a weekly budget, and added a credit card on file. You can pause targeting for any service, any time.
Once targeting is on, you can get two types of leads:
Leads that are an exact match to all your preferences
Leads that are not an exact match.
With targeting on, you pay automatically when a lead is an exact match to all your preferences. If the lead is not an exact match, you will be given the option to accept or decline it. You pay if you accept and do not pay if you decline.
We will always indicate which leads are an "Exact match" and which leads you automatically paid for. Look for the "Exact match" and "Paid" badges on the lead details.
It is a good idea to reply to all exact match leads since they are the perfect job for you based on the preferences you provided.
Remember, turning Targeting on ensures you get the best possible leads for your business and increases you chances at being picked by customers in search results.
Helpful hints
Broader preferences will get you more leads.
Different services require different preferences, so be sure to set up your preferences for all your services.
Editing your preferences is easy to do, so you can toggle them on and off based on the needs of your business.