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Marketing: A guide to spending on leads

Updated over 2 weeks ago

Every dollar matters — and with the right setup, your budget can work harder for you.

This article will walk you through how your spending works on our platform and how to maximize your return on investment (ROI) when connecting with customers.

Focus on the jobs you want

Picture the projects that are most valuable to your business — the ones you enjoy, the ones you excel at, and the ones that bring in the best return. Those are the projects you should prioritize in your targeting preferences.

When your preferences reflect the jobs you truly want, your budget goes toward connecting you with the right customers. And remember, every lead you pay for is protected by our Quality Commitment.

All paid leads come with our Quality Commitment, including:

  • A Phone Number Guarantee, so you can reliably reach out to every customer you pay for.

  • A competition limit that prevents you from competing with an overwhelming number of pros for the same job.

Want the full details? Check out how our Quality Commitment works and the benefits it provides.

Let your goals guide your budget

Looking to scale your business? Or just hoping to fill a few openings each week? Start by deciding how many new customers you want to attract. As you increase or decrease how much you want to spend, we’ll show you how far your budget can stretch and suggest a range that fits your goals.

Our aim is simple: your cost should match the value of the jobs you’re pursuing. Learn more about how lead pricing works.

Add a payment method

Add a debit or credit card once, and we’ll securely save it for future charges. You can store multiple cards and choose which one you want as your default.

Track your spending

Review your payment history to see whether your current budget is helping you meet the right number of customers. If not, consider adjusting your weekly budget or targeting preferences.

Make your strategy work for you

Take a moment to jot down your business goals and what you’re comfortable spending each week. Then put those decisions to work by updating your targeting preferences and budget.

Set yourself up for success by spending strategically and going after the jobs that are right for you.

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