Marketing: How much do leads cost?

We get your business in front of real customers who are searching for service providers. It’s free to create a profile and get listed.

You pay only for leads. Leads are new customers who have seen your profile and decide to reach out to you about their project.

You only pay for the initial lead. There is no charge for follow-up messages, customer referrals, or additional jobs you get from that customer.

Note: For TrustedCare and Lawful we charge a monthly membership starting at $99 for unlimited leads. We do not charge per lead on those sites. Plus, you get 1 free referral per month even if you haven't subscribed on TrustedCare and Lawful.

Leads are customers who contact you for the first time. When a customer is interested in your services, they can:

If you’re interested in working with that customer, it's important to respond quickly and tell them why you are the right pro to hire.

Our goal is to price leads as low as we possibly can. Pricing leads is not an exact science; it is a process that changes all the time. Our lead pricing is dynamic and adjusts based on several factors to ensure a fair and competitive environment for professionals and users alike.

Here are some of the main factors that go into how we price leads:

Generally, leads for big jobs will cost more than leads for small jobs.

We are always working to ensure you’re getting maximum value from the leads you buy, so prices will vary.

Leads can only be contacted by up to 5 pros, with most being contacted by 1 or 2 pros on average. This ensures we keep the competition low and lead quality high.

If our site mentions the lead is full, aim to respond faster next time. Most pros respond within the first 30 minutes.

When you pay depends on your preferences and which type of lead you are responding to:

Direct leads: You pay automatically when you receive a lead that is an exact match to your targeting preferences.

If the lead is not an exact match to your preferences, or you have not completed all the targeting preferences, then you pay when you accept the lead.

Opportunities: These are customers who are a good match for you based on your targeting preferences and their request, but they just didn't choose to reach out to you directly. Use opportunities to expand your reach and win more jobs. You only pay for these leads if the customer replies to your initial message.

It is easy to set your budget and control how many leads you get each week. Learn more about setting your budget.

Customers pay you directly, not us.
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You set your prices, send estimates or invoices, and collect payments through your preferred method — whether that’s online, in person, or using our built-in booking and invoicing tools.

We don’t take a cut of your earnings.
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There are no commissions, transaction fees, or ongoing charges for any future work with that customer.

Your relationship with each customer is yours to keep — we just make the introduction.

Yes — lead prices can go up or down depending on factors like competition in your area, the type of job, and demand from customers.

Our goal is always to keep lead prices as low as possible while ensuring you get high-quality, ready-to-hire customers.

Remember, you only pay for the first lead. If that customer hires you again or refers others, those future jobs are completely free. Many professionals build long-term client relationships this way — some have worked with the same customer for years.

To make the most of your investment in leads:

By understanding these pricing factors and applying practical strategies, you can better align your efforts with our dynamic lead pricing model and grow your business sustainably.