You’re probably wondering how we can offer so many tools — bookings, messaging, scheduling, invoicing, payments, staff management, CRM, websites, and more — all for free.

Here’s exactly how our pricing works so you always know what to expect.

It's Free — Really.

We give you a full business management and booking platform without charging:

No monthly subscription
No setup fees
No trials
No usage limits
No credit card required

You can run your entire business from Talo at no cost.

This includes booking tools, client messaging, schedules, invoices, payments, recurring billing, staff calendars, reports, customer history, and more.

Most platforms charge $100–$500/month for this. Talo does not.

**So what does cost money?**

Only Marketing — our optional pay-per-lead system that helps you get new customers.

Marketing is 100% optional. If you never turn on Marketing, you will never pay anything.

Overview of Costs

Here’s the simple breakdown of what’s free and what costs money on Talo.

Booking software & tools — FREE

All the business tools you need to run your company are 100% free:

Online booking
Scheduling & calendars
Client CRM & messaging
Invoices & payments
Staff & team tools
Customer history & reports

No subscriptions. No setup fees. No limits. No tricks.

Existing clients & repeat bookings — FREE

You never pay anything when:

Your own customers book you again
Clients schedule through your website
People use your booking link
Customers come from Google, social media, or anywhere else you promote yourself

Every returning client is always free.

New clients you bring yourself — FREE

You also pay nothing when new customers find you on their own through:

Your website
Your booking link
Google search
Social media
Referrals
Anywhere else you market yourself

If you brought them, it’s free.

New clients from Talo (Marketing) — Pay-per-lead

The only time there’s ever a cost is when Talo brings you a brand-new customer from our marketplace.

That’s called a lead.

You pay a small, one-time lead fee only when a customer:

Books or messages you
Requests availability
Asks for an estimate
Requests a phone call

And that’s it — you’re only paying for the introduction.

All future messages, bookings, jobs, and repeat work from that customer are free forever.

Participation is optional. You can set your own budget and control how many leads you get. You can turn Marketing on or off anytime.

What about the money I earn?

You keep 100% of what you make.

No commissions
No added transaction fees from Talo
- Standard credit card and bank/ACH processing fees apply
No percentage taken from your earnings
No fees on future jobs from returning customers

Clients pay you directly, whether online, in person, or through Talo’s built-in invoicing and payment tools.

Your customer relationship stays yours.

Do I have to pay for Marketing?

No — not ever.

Talo is two products in one:

1️⃣ Your free business software - Use online booking, scheduling, messaging, invoices, payments, and CRM — completely free.
2️⃣ The optional marketplace - Turn on Marketing if you want new customer leads. Pay only when someone reaches out to you.

Why is Talo free?

Talo is free because we flipped the traditional model.

Most platforms charge $100–$500/month for booking software, scheduling, invoicing, payments, client management, and websites — and then still charge extra for marketing. That forces small businesses to pay before they grow.

We built Talo differently.

Here’s the simple reason: Marketing pays the bills, so the software can be free.

If we can deliver you new business, that alone should cover the cost — not monthly fees, not subscriptions, and not charging you for tools you rely on.